This year, Pia Wurtzbach joined the Binibining Pilipinas Pageant for the third time. She was screened on January 29. Photo by: Binibining Pilipinas/Bruce Casanova
Pia was once again chosen as one of the candidates for Binibining Pilipinas. Photo by: Binibining Pilipinas/Bruce Casanova
In one of their activities during the competition, Pia and the ladies joined a Zumba session at Gateway Mall and Farmer's Plaza in Cubao. Photo by: Binibining Pilipinas/Bruce Casanova
They also graced the basketball court in Araneta Coliseum. Photo by: KC Cruz for GMA News Online
Behind the scenes of the profile shoot Photo by: Binibining Pilipinas/Bruce Casanova
Pia's official swimsuit glam shot Photo by: Binibining Pilipinas/Raymond Saldaña
During the Talent Show Photo by: Binibining Pilipinas/Bruce Casanova
Pia during the press presentation, which signaled the beginning of the pageant. Photo by: Binibining Pilipinas/Bruce Casanova
The candidates helped out at Habitat for Humanity. Photo by: Binibining Pilipinas/Bruce Casanova
The girls also vsited Megaworld. Photo by: Binibining Pilipinas/Bruce Casanova
Pia modeled a gown designed by Albert Andrada during the National Costume Competition. Photo by: Binibining Pilipinas/Bruce Casanova
...and rocked a midriff-baring outfit during the casual wear portion of the Binibining Pilipinas Fashion Show. Photo by: Binibining Pilipinas/Bruce Casanova
At the Habitat for Humanity & Women Build Event Photo by: Binibining Pilipinas/Bruce Casanova
At the Hair & Make Up Seminar at David's Salon Photo by: Binibining Pilipinas/Bruce Casanova
The candidates practiced workout routines at Gold's Gym. Photo by: Binibining Pilipinas/Bruce Casanova
Pia with Cristino L. Naguiat, Jr., Chairman and CEO of PAGCOR, during the candidates' visit to PAGCOR Photo by: Binibining Pilipinas/Bruce Casanova
During the Charter Ping An Insurance Corporation visit Photo by: Binibining Pilipinas/Bruce Casanova
Pia during the Parade of Beauties Photo by: GMA News Online/Jessica Bartolome
The candidates being serenaded by Piolo Pascual during their ASAP guesting Photo by: Binibining Pilipinas/Bruce Casanova
Pia poses for a shot during their Philippine Airlines visit Photo by: Binibining Pilipinas/Bruce Casanova
The candidates visit JAG Jeans, their sponsor for the Fashion Show Photo by: Binibining Pilipinas/Bruce Casanova
The girls during their Manila Bulletin visit Photo by: Binibining Pilipinas/Bruce Casanova
The ladies during their Dale Carnegie Training visit Photo by: Binibining Pilipinas/Bruce Casanova
Pia at the swimsuit competition on the Grand Coronation Night Photo by: GMA News Online/Jessica Bartolome
Pia in her evening gown during the Long Gown competition Photo by: GMA News Online/Jessica Bartolome
Pia was all smiles when she won the Miss Cream Silk award. Photo by: Binibining Pilipinas/Bruce Casanova
...but could not hold back the tears when she won the top title of Bb. Pilipinas-Universe. Photo by: GMA News Online/Jessica Bartolome
